Jan Niklas Glanzmann

After transforming from an Intern to a Junior Brand Consultant I took over the long-term lead for two major clients and the related project teams (up to 5 team members). In addition to that I developed further contents in the field of brand strategy and experience design for a wide range of globally leading companies and brands from different industries and participated in external and internal international initiatives of Interbrand (e.g. Best Global Brands 2018).

During the final period of my bachelor program I decided to join world's most renowned brand consultancy Interbrand for an internship. During this I had the pleasure to assist in several pitch processes for brands from the automotive, insurance and art sector, support on various client projects (incl. brand valuation, brand strategy and experience design) and participate in global brand learning programs.

In 2016 I joined the BMW Group for an internship in the global brand strategy department of BMW. Being an intern at BMW enabled me to learn more about complex global organisations and the strategy development process and approach of one of world's leading brands as well as the mobility industry in general. During my internship I supported on several brand-related projects - from developing brand positionings over the conception of brand partnerships to exploration of future brand topics.

In 2016 I joined the BMW Group for an internship in the global brand strategy department of BMW. Being an intern at BMW enabled me to learn more about complex global organisations and the strategy development process and approach of one of world's leading brands as well as the mobility industry in general. During my internship I supported on several brand-related projects - from developing brand positionings over the conception of brand partnerships to exploration of future brand topics.

Concurrent to my internship at VBX I started an additional internship at the agency Meanwhile, which comprised further aspects of music and artist management (e.g. PR planning, career strategies, music publishing). After finishing my internship in September 2014 I continued to work for Meanwhile as a freelancing artist manager. During the following 18 months I took over the the general management and sales of several international artists in the region of Germany, Austria and Switzerland.

After completing the general university entrance qualification I decided to combine my interest in brands with one of my greatest passions: music culture. That brought me to VBX - an uprising artist management agency located in the heart of the vibrant life of Amsterdam. During my time at VBX I supported the conception and implementation of several music-related event formats in the Netherlands as well as the agency's digital communication activities.

Starting the personal career with an internship at the national known tradeshow agency 2IMSINN was a as challenging as rewarding experience. An experience that taught the fundamentals of being a professional, provided orientation in the world of creative businesses and enabled me to create real work results for a professional brand: Nike. Looking back I could not ask for a better starting point.

Schwerpunkte der Hochschule: - Markenmanagement - Kommunikationsmanagement - Strategic Planning - Innovationsmanagement - Werbepsychologie - Markt- und Trendforschung - Digital Branding - B2B- und Dienstleistungsmarketing - Neuromarketing