Andreas Kratzer

Making business more human by rethinking systems.

Inhaber, Founder & Managing Director, A Tribe Called Humans GmbH
München, Germany

Fähigkeiten und Kenntnisse

Consulting
Design
Leadership-Training
Design Thinking
System Thinking
Kulturentwicklung
Strategieberatung
Innovationsmanagement
Innovation
Markenstrategie
Strategische Markenentwicklung
Strategische Markenführung
Strategisches Marketing

Werdegang

Berufserfahrung von Andreas Kratzer

  • Current 7 years, since Jun 2019

    Founder & Managing Director

    A Tribe Called Humans GmbH

    Building a collective of free-range humans with individual capabilities who believe, what works better for people works better for business. As a collaborative network we cut through complexity and co-create human-centred strategies and solutions to help businesses solve their biggest challenges.

  • Current 9 years and 10 months, since Aug 2016

    Dozent für Innovation, Marke & Strategie (B.A.)

    Hochschule Fresenius
  • 9 months, Jun 2019 - Feb 2020

    Freelance Strategy & Innovation Consulting

    Andreas Kratzer

    Holistic thinker with corporate, agency and consultancy background offering 8+ years of combined experience in business, marketing and design – covering both the creative and strategic ends of the brand & innovation spectrum. Able to identify compelling growth opportunities through research and develop the strategy and concepts for profitable brands, new products and services that deliver predictable growth.

  • 4 years and 1 month, Jun 2015 - Jun 2019

    Senior Consultant I Brand Strategy & Innovation I Team Lead

    diffferent GmbH Strategieberatung

    Positions before: Strategist Brand Strategy & Innovation, Consultant Brand Strategy & Innovation

  • 1 year and 6 months, Jan 2014 - Jun 2015

    Strategy Consulting

    Freelance

  • 1 year and 7 months, Feb 2012 - Aug 2013

    Brand Manager

    Marc O'Polo International GmbH, Deutschland

  • 5 months, Oct 2010 - Feb 2011

    Brand Development

    formfarbefunktion Designbüro

    Praktikum

  • 5 months, Dec 2009 - Apr 2010

    Marketing & Sales

    Corex Ltd., China

    Praktikum

Ausbildung von Andreas Kratzer

  • 1 year and 7 months, Sep 2013 - Mar 2015

    Brand Strategy & Brand Communication (M.A.)

    Hochschule Pforzheim

    Brand Strategy, Strategic Communication, Strategic Management, Market Research, Business Development, Online Marketing

Sprachen

  • German

    C2 (Verhandlungssicher / Muttersprachlich)

  • English

    C1 (Fließend)

  • French

    A1-A2 (Grundkenntnisse)

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