Jan Gerdes

- Planning, steering and development of international 360° lead campaigns - Planning and execution of ATL-activities (TV, radio, print, OOH, onlinevideo, display) - Participating in the development of the corporate strategy - Supporting national subsidiaries in the development of country specific campaigns (e.g. launch campaign for onlineshop in Poland) - Overseeing of apprentices in the marketing department

- Coordinating agencies and service providers - Planning, briefing, steering and execution of (inter)national PoS campaigns - Collaborating with different departments for 360° extension of PoS campaigns - Briefing, steering and execution of monthly advertising materials for 880 Fressnapf stores

- Holistic insights into the value chain of an internationally successful and growing retail company whilst working across several different departments (e.g. Category Management, Supply Chain Management, Logistics, Marketing, Sales Support and Sales Force) - Responsible for (international) project-based tasks in various departments, in particular: developing and rolling out of marketing activities (e.g. content creation) as well as optimizing processes instore

Strategic Marketing Management, Consumer Behaviour, Brand Management, Customer Management, E-Marketing, Retail Management, Integrated Marketing Communications

Markt-, Werbe-, Medienpsychologie & Communicationmanagement