Jan Hommels

- Leading and developing the DTC Merchandising team creating product assortments for E-Com, Retail and Franchise and overseeing the end-to-end GTM process - Enhanced the product assortment strategy by driving increased focus, reducing range overlaps and optimizing the assortment and price structure resulting in significant double-digit growth across all channels - Optimized the DTC GTM process by introducing new milestones and improving overall efficiency

- Led the DTC Merchandising team for Originals and Hype developing product assortments for E-Com, Retail, and Franchise channels. - Led the development of product assortments for Originals and Hype employing the MFP framework to consistently achieve brand and financial KPIs - Enhanced the DTC GTM process by strategically redefining milestones, roles, responsibilities and deliverables, thereby fostering strengthened collaboration with key stakeholders

- Led the Range Architecture team, overseeing the horizontal range offering across all BUs and driving cross-functional processes and projects - Improved processes for key areas, including range size and efficiency, pricing, phasing, and segmentation - Led the "Range Readiness" project, resulting in significantly improved sell-in readiness and a reduced workload for key stakeholders

- Developed and implemented a Speed and capsule strategy to establish a more agile business model, complementing the traditional seasonal business approach - Shortened time to market significantly through developing and implementing new processes across product creation, sell in and logistics - Managed Global and European capsules across all milestones from creative concept to in store delivery in close collaboration with Design, Development and Buying & Planning

- Launched a Global fashion brand targeting youth tastemakers and trend leaders under the Calvin Klein Jeans Est. 1978 label - Developed and executed Merchandising strategies, seasonal range plans and product assortments aligned with brand objectives, achieving net sales, margin, and brand heat - Managed the range creation process from creative concept to in-store delivery, working closely with Design, Development, and Buying and Planning teams

- Defined and implemented a Global Merchandising process as well as roles and responsibilities of Global and regional Merchandising teams - Led the team responsible for planning and executing Global product Merchandising strategies and assortments - Developed and implemented a Global range architecture to drive the CKJ DNA and commercial success globally - Collaborated closely with Design, Development, Demand Planning, and regional markets to create market-relevant product offerings

- Led the team responsible for defining and executing tailored product Merchandising strategies and assortments for Wholesale, Key Accounts and DTC, achieving net sales, margin, and market share growth - Built and developed strong relationships with European key accounts, resulting in improved collaboration and business growth

- Developed category specific range architecture, sales channel segmentation and category product propositions. - Initiated and led cluster alignment across all aspects of range creation, resulting in a 15% increase in range efficiency - Successfully managed the category's product proposition, including pricing strategy, margin, and forecasting, resulting in a 6% increase in margin - Successfully revised SMU business to convert local market needs into measurable turnover

- Developed merchandising strategies and product offerings that successfully turned around adidas Running in Central Europe West, driving growth in net sales, margin, and market share - Made region the key growth driver for adidas Running by achieving biggest market share growth in Europe (plus 3 pp in 2014) - Established strategic partnerships with key retail partners, resulting in improved collaboration and business growth

- Developed and implemented strategic sales plans for assigned key accounts, driving profitable and sustainable business growth. - Successfully managed omni-channel accounts across all sport performance and fashion categories - Developed and executed sales account plans and fact books to drive both strategic and operational excellence - Grew the Running business at SportScheck to surpass industry averages, achieving a 30% market share