Inhaber, B2B Online-Marketing-Berater (Freelancer), Datareach UG
Professional experience for Jan Oelers
Current 8 years and 3 months, since Apr 2015
B2B Online-Marketing-Berater (Freelancer)
- Linkedin Ads (B2B-Lead-Nurturing) - SEA (Google Ads/Bing) - Lead-Nurturing - Google Analytics (Conversion Optimization) - Reporting (organizing data), Analysis (exploring data)
2 years and 10 months, Jun 2012 - Mar 2015
Teamleiter SEM / SEAPixum / Diginet GmbH & Co. KG
- Managing all SEA activities in all countries. - Mentoring and educating team. - Budget planning & ROI determination. - Development of strategies & tools to increase efficiency.
2010 - 2012
Account Strategist Google
Managed Clients with highest spent in D-A-CH, educated B2C as well as agencies, consulted clients on all AdWords products, developed heatmap tool to share anonymized data externally.
Intern Product Management
VZNet Netzwerke Ltd.
Analyzed business cases to determine ROI, developed usability tests and reported results to management, created product strategies such as "in-video targeting".
Intern Online Shops.Oliver Bernd Freier GmbH & Co. KG
Developed SEO strategies for money keywords, optimized SEA performance to increase ROI, fine tuned Magento product data feed.
Intern Finance & Analytics
Data generation via MySQL (Teradata), Analyzed results by making use of Excel (Pivot), judged on the findings and created business strategy proposals.
Bachelorarbeit "In-App Advertising"YOC AG
Title of Graduation Project: "Adaptation of In-App Advertising to the Marketing Mix".
Educational background for Jan Oelers
1 year and 1 month, Feb 2009 - Feb 2010
5 years and 1 month, Aug 2005 - Aug 2010
IBS Groningen - Niederlande
Finance & Accounting Major