Jan Oelers
Inhaber, B2B Online-Marketing-Berater (Freelancer), Datareach UG
Bonn, Germany
Timeline
Professional experience for Jan Oelers
Current 8 years and 3 months, since Apr 2015
B2B Online-Marketing-Berater (Freelancer)
Datareach UG
- Linkedin Ads (B2B-Lead-Nurturing) - SEA (Google Ads/Bing) - Lead-Nurturing - Google Analytics (Conversion Optimization) - Reporting (organizing data), Analysis (exploring data)
- Managing all SEA activities in all countries. - Mentoring and educating team. - Budget planning & ROI determination. - Development of strategies & tools to increase efficiency.
2010 - 2012
Account Strategist Google
Google
Managed Clients with highest spent in D-A-CH, educated B2C as well as agencies, consulted clients on all AdWords products, developed heatmap tool to share anonymized data externally.
Intern Product Management
VZNet Netzwerke Ltd.
Analyzed business cases to determine ROI, developed usability tests and reported results to management, created product strategies such as "in-video targeting".
Developed SEO strategies for money keywords, optimized SEA performance to increase ROI, fine tuned Magento product data feed.
Intern Finance & Analytics
eBay Deutschland
Data generation via MySQL (Teradata), Analyzed results by making use of Excel (Pivot), judged on the findings and created business strategy proposals.
Title of Graduation Project: "Adaptation of In-App Advertising to the Marketing Mix".
Educational background for Jan Oelers
1 year and 1 month, Feb 2009 - Feb 2010
International Business
FH Würzburg
5 years and 1 month, Aug 2005 - Aug 2010
International Business
IBS Groningen - Niederlande
Finance & Accounting Major
Languages
German
First language
English
Fluent
Spanish
Basic