Jana Teresa Fischer

The ISK designs and accompanies marketing and communication strategies for private and public companies from diverse branches. My duties included analyses of markets, brands, target groups and competitors as well as assistance in developing marketing strategies. Moreover I worked on Social Media Observations on a Big Data basis, naming-projects as well as implemented and evaluated a pedestrian survey for an employer brand project.

I was participated in meta-analyses and review articles (literature research regarding scales and operationalization, coding studies, graphic preparation). Furthermore I organized and implemented psychological studies (recruiting of test persons, programming of surveys, data evaluation).

Preparation and conduction of qualitative and quantitative market research studies.

Wirtschaftspsychologie