Jana Luecking

Business Division: Central & Eastern Europe Brand Responsibility: VALSER (#1 Swiss Water Brand), Vitamin Water, Powerade Geographical Scope: Domestic & Export Direct Report to: Marketing Manager Key Responsibilities: Brand Leadership, Portfolio Management, Business Leadership, P&L responsibility, Budget ownership

Business Division: Central & Eastern Europe Brand Responsibility: AdeZ (plant-based drinks), Honest Tea (organic premium ice tea) Geographical Scope: Domestic Direct Report to: Marketing Manager

Country Level: Global Responsibilities: Shape the presence of Toblerone in Travel Retail outlets globally Assist in the development of the long term brand strategy Develop brand activation and in-store execution NPD Launch and Communication Support Creative development Digital Strategy & Execution Project Management Brand Analysis Budget management Short term assignment (4 weeks) in Hongkong collaborating with the Regional Customer Marketing Team

- Support on Consumer Insights, Strategic Planning, Integrated Marketing Communication, Idea to Market Process Top Projects: Launch of NPD innovation (belVita breakfast biscuits), Lead of digital sweepstake promotions such as ‘every code wins’ (OREO), Implementation of new campaign 'Play with OREO' within D/A/CH

Rotation through different functions including; Sales, Logistics, Finance, Procurement, Human Resources, Trade Activation, Production as well as Consumer Marketing and Insights. Short term assignment (1.5 months) in UK supporting the Consumer Marketing Team Gum & Candy Top Projects: Support launch of Bull's Eye BBQ Sauce, assist Senior Brand Manager in Gum & Candy on Trebor Mints

Global Marketing

Sales & Marketing