Jay Rivero

• Partner with developers and publishers to define creative direction for new IPs, prototypes, and live expansions. • Provide mentorship for creative leads, strengthening communication between design, writing, and art departments. • Audit and refine creative pillars, documentation, and narrative consistency across projects. • Contribute to pitch materials and creative bibles for funding, publishing, and marketing alignment.

• Directed creative adaptation and story consistency for global hits including MARVEL Future Fight, Seven Knights 2, and The Seven Deadly Sins: Grand Cross. • Supervised the transcreation process of story content, marketing assets, and live event campaigns. • Defined creative pillars for regional publishing materials, ensuring synergy with HQ Korea. • Mentored regional teams and partner studios on storytelling frameworks and cultural adaptation.

• Supervised early creative vision and gameplay systems for Project: Ragnarok, defining combat rhythm, exploration pacing, and tone in collaboration with art and narrative leads. • Directed player progression and motivation design for Infinite Lagrange, aligning economy, UX, and storytelling goals. • Oversaw event and retention structure for LifeAfter’s global seasonal updates, ensuring consistency in pacing and thematic identity.

IP & Worldbuilding Strategy and Cross-Cultural Production & Communication