Ing. Jean-Yves Laffon

Leading implementation and management of consulting projects for French clients.

Helping companies to plan, execute and reuse market research in innovation, marketing and sales decisions through business decision support software and knowledge management. - Client relations and consulting - Large team coordination - Project management

Working as marketing analyst for internationally acting corporations from different industry sectors. Analyze client’s market research to consolidate their findings and tracking data into actionable knowledge. - Good market knowledge on FMCG (H & P care, Food…) - Teamwork within an international environment

- Visibility supports development according to customer needs - Worked on customer strategy focusing on sales development - Analyzed business results (promotion, innovations…) and highlighted the best practices for a thirty-five-client portfolio - Daily work with Marketing, Purchasing and Supply Chain teams - Intervention during business meeting with our customers

Administrator of the Merchandising software: - Sets merchandising coverage plans and recommendation - 5% increase in share of shelf - Business intelligence & data sharing with the sales force Project management: - Extra visibility and Cross Merchandising (development of furniture and point-of-sale advertising) Analyzed and evaluated company key merchandising activities to ensure their effectiveness and competitiveness on the In Home market

Responsible for unlocking volume, availability, space & promotional opportunities through building effective and collaborative business relationships with key customers across my territory. - Achievement of daily quantifiable targets - Communication and teamwork - Negotiation and professional presence: 150 clients to visit

Logistics, Internation procurement, Global supply chain management

Major: Sales and Marketing Minor: Corporate and Market Finance