Jenitta gladwin

Analyzed business and channel performance data (80–100 activities/day) to identify top-performing channels and support data-driven decisions. Built CRM reports and KPI dashboards (SQL, Excel, Power BI) tracking funnel, conversion trends and business performance. Improved lead-to-conversion rate by 20% through customer segmentation and data-driven optimization.

Analyzed CRM and customer data (HubSpot, Zendesk, Ameyo) to identify trends and improve targeting and customer response rates. Maintained a 5,000+ record CRM database with a focus on data quality; aligned business goals with Sales and Product teams. Supported budget and cost tracking, monitoring spend against plan.

Analyzed lead-generation performance across LinkedIn, cold outreach and SEO channels to support business and market expansion decisions. Analyzed website and keyword performance data to improve visibility and inbound lead flow. Applied qualification criteria to prioritize leads; generated insights from 150+ monthly leads.

Analyzed business and digital performance metrics to inform strategy; supported event reporting. Tracked budget and costs, reporting spend versus plan to the team.