Jessica Johnson

Tasked with planning and executing three incentive trips for the Porsche AfterSales Business Development Department. Facilitate and manage incentive contest for all North American Porsche dealerships; responsible for department communication with dealers. Key Achievements: • Develop, plan, market and execute events, meetings and incentive programs with dealership network, internal employees and Porsche Germany.

Interacted with media, Chamber members and the community to maximize exposure and promote company mission. Established and maintained social media marketing; wrote and distributed press releases and strategic marketing collateral as well as co-authored materials used to target new members. Participated in event planning; co-developed and maintained company website.

Worked for Senator Harris Blake to update and maintain his website. Managed website content and monitored media coverage. Developed proposals for improved communication with media and constituents. Expanded online communication tools to include social networking sites like Facebook and Twitter.

Worked on Federal level public affairs involving 17 North Carolina state universities, alongside state and federal senators and members of the House. Tracked and collected federal legislation and bills impacting issues in higher education. Teamed with intern-partner, created and maintained website for Department of Federal Relations, UNC; website served as resource for Federal relations representatives from all 17 universities

Public Relations