Jia Li

- Lead the development of FreeFun mobile application - Develop and execute marketing strategies designed to promote and generate sales opportunities and brand exposure for clients - Provide strategic solutions to executive leadership and business development team with pros/cons and ROI & SWOT analysis - Coordinate with cross functional teams including business, IT, application development, security and vendors

- Lead the promotional campaign for Taiwanese movie production- The Faithball - Collaborate withcross functional teams and agencies to develop creative marketing campaigns - Develop communication strategies, including market buzz generations, digital campaign creations, consumer engagement programs coordinations and strategic planning for desired press coverage - Social media and official website management. As well as Google/ Yahoo ad words management, banners and data analyzing

- Support the crisis management of 2010 Ford Mondeo recall; 2010 Ford Escape recall - Initiate social media strategies and content generation - Generate ideas and press release to maximise coverage for clients - Undertake research and support team members in the development of PR programs and new business pitches for potential and existing clients - Coordinate PR events including press conferences, annual meetings and test- drives

Marketing Strategy; Consumer Behaviour and Marketing Research, Entrepreneurship Creativity and Innovation, Scenario Thinking and Strategy, International Marketing

Translation, Creative Writing, Business Writing, British Literature and Mythology, Comparative Literature