Jia Li
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Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Jia Li
- Bis heute 10 Jahre und 5 Monate, seit März 2015
Project Manager
Fun Party Integrated Marketing (H.K)
- Lead the development of FreeFun mobile application - Develop and execute marketing strategies designed to promote and generate sales opportunities and brand exposure for clients - Provide strategic solutions to executive leadership and business development team with pros/cons and ROI & SWOT analysis - Coordinate with cross functional teams including business, IT, application development, security and vendors
- 2 Jahre und 4 Monate, Okt. 2012 - Jan. 2015
Marketing and Communication Manager
Media Development International, Taiwan
- Lead the promotional campaign for Taiwanese movie production- The Faithball - Collaborate withcross functional teams and agencies to develop creative marketing campaigns - Develop communication strategies, including market buzz generations, digital campaign creations, consumer engagement programs coordinations and strategic planning for desired press coverage - Social media and official website management. As well as Google/ Yahoo ad words management, banners and data analyzing
- 2 Jahre und 5 Monate, Mai 2010 - Sep. 2012
Senior Account Executive
Ogilvy Public Relations Worldwide, Taiwan
- Support the crisis management of 2010 Ford Mondeo recall; 2010 Ford Escape recall - Initiate social media strategies and content generation - Generate ideas and press release to maximise coverage for clients - Undertake research and support team members in the development of PR programs and new business pitches for potential and existing clients - Coordinate PR events including press conferences, annual meetings and test- drives
Ausbildung von Jia Li
- 1 Jahr, Sep. 2007 - Aug. 2008
Marketing
University of St Andrews
Marketing Strategy; Consumer Behaviour and Marketing Research, Entrepreneurship Creativity and Innovation, Scenario Thinking and Strategy, International Marketing
- 3 Jahre und 10 Monate, Sep. 2002 - Juni 2006
English Literature
Fu Jen Catholic University
Translation, Creative Writing, Business Writing, British Literature and Mythology, Comparative Literature
Sprachen
Chinesisch
Muttersprache
Englisch
Fließend
Deutsch
Grundlagen
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