Jidnyasa Thakur

- Planned, Strategized and Executed programmatic campaigns for 10+ Brands, managing a monthly budget exceeding 600K EUR. - Led Key accounts, pitched DV360 strategies, and presented Insights to Key Stakeholders. - Formulated QA checklist, shared results of innovations within Team, and mentored new team members. - Generated innovative campaign ideas and leveraged key features of DV360 to elevate overall campaign performance. - Created over 10 case studies showcasing successful strategies and business impact.

- Worked as a freelancer for a fashion brand managing their Awareness Campaigns via DV360. - Set up Display Campaigns in DV360, Trafficking in CM360, and timely optimization to achieve important KPIs. - Set up and optimized Display and Native Campaigns on theTradedesk for the US Clients.

- Created engaging content for social media handle with the help of Canva - Published content on the website via WordPress, explored Search Console and Keyword Planner tools

- Created engaging posters with the help of Canva and promoted them on social media to drive engagement and sales - Researched Competitor’s product and formulated Lead Generation strategy to drive conversions - Created a plan of action for the clients and recommended content ideas for social media channels

Pinpointed software defects, and coordinated with the cross-functional teams to ensure smooth delivery of the projects without bugs and before the deadline to the clients.