Joan Llacuna Creixell

SEAT New Cars Price policy definition. Coordination with VW, Audi, Skoda. Implementation Market by Market / Product by Product of the SEAT Price policy

SEAT Distribution Strategy Collaboration. Application of new strategy and legal framework for the period 2.002 – 2.010 (new Block Exemption Sector regulation issued by CE). Development of new remuneration schemes for Importers / Distributors. Participation in the development of ‘SEAT Distribution in Europe - Master Plan’. Coordination with VW, Audi, Skoda

Development and maintenance of commercial relationship between Company - Customers. Negotiate and define Budget in terms of Sales and P&L objectives. Follow-up/Control of Budget (Sales / Share / Profitability / Margins / Stocks), application of corrective measures. Coordinate with the local distributor the implementation of SEAT Policies: Product / Prices / Marketing / Network. Continuous analysis of Market evolution LAM, Austria + Switzerland, Scandinavia, UK + Ireland, Belgium + Holland, Germany

Development and implementation of SEAT Commercial Procedures and Systems in main European Export Markets. Increased number of markets electronically connected from 5 to 18. Developed SEAT Dealer software to be Europwide installed

Responsible to check and implement Commercial Standards in the Spanish Dealer Network. 25 Business Plan specifically developed for those Dealers

Assistant to Sales responsible for the main Account Campsa (Repsol Group). Developed Business control procedure. 260 Spanish Petrol stations identified with new Corporate identity

Implementation of O.D.E. Quality Service Programs Compilation & systematisation of different knowledge in the Organisation. Quality Programs developed and applied in 12 different companies across Spain.