Joanne Chan

• Lead global launch team to launch a highly visible next generation platform and develop market readiness and customer communication plan as part of launch steering committee • Develop pricing strategy in-line with market insights and internal profit targets • Team development and lead changes in customer solution center • Develop differentiation strategy to position against competitors

-Responsible for strategic marketing activities for Artis zee product family including customer segmentation, product positioning, marketing plan, and implementing sales programs for worldwide sales force -Lead advisory board meetings to obtain input for trends and latest innovation from key opinion leaders. - Provide market insights and voice of customer during decision board meetings for product development projects

-Lead a team of six product managers and five marketing managers to develop and implement marketing strategies in ASEAN for new and existing products including design requirements, defining target customers, managing pricing guidelines, and evaluating growth potential, including product development prioritization -Liaise with key industry leaders to set up collaborations and promote product -based in Singapore

-Drive sales of molecular and microbiology business unit through expanding distribution channels and implementing growth strategies - Implement CRM strategy including ensuring forecast accuracy and leading market transparency projects in ASEAN region

- Conduct strategic projects across Siemens sectors relating to Asia Australia and support Siemens Board members with implementation of strategic directions - Organize regional conferences with top executives to address major topics in the Asia Australia and facilitate communication between headquarter and Asia region - Prepare business financial analysis for quarterly board of directors cluster review meetings -based in Munich

-Manage life cycle of molecular diagnostics portfolio including launching of new products in Asia Pacific region - Conduct training and support sales activities -based in Hong Kong

-Key contributor of several large‐scale, multi‐centered clinical gene expression studies to discover surrogate markers for use in targeted medicine -Coordinate clinical trials including sample tracking, processing and liaising with collaborators. Analyze vast gene expression data to discover Hepatitis C molecular biomarkers - Evaluate and implement Laboratory Information Management System (LIMS) for clinical sample and data tracking

General Management

Molecular biology. Biochemistry. Genetics. Bioinformatics.