Johan Birkfeldt

Group Director Commercial & Business Development September 2010 – ArjoHuntleigh, Lund, Sweden Commercial & Business Development Director • Achieving Sales Excellence; developing channel strategies based on customer insights & customer/market segmentation together with best practice tools and sales training. • Achieving Marketing Excellence; Company branding and building brand equity with right values for right customer segments. Design and implement effective communication strategies including operati

Overall responsible for account’s sales organization. Revenue from account approximately 500 MEUR. Reporting to Vice President, Sales. Member of management team for Customer Unit. Responsible for revenue, volume and contribution for the account. Relationship management at all levels of t

Responsible for M2M Modules Sales & Marketing activities in regions EMEA and Asia Pacific. Site manager for M2M Farnborough staff. P&L responsibility. Revenue approximately 30 MEUR. Reporting to Corporate Vice President and Head of Business Unit. Member of management team for Business Unit.

Key account management for our unit’s largest account resulting in more than 50% of our total revenue and profit. Reporting to Corporate Vice President and Head of Business Unit. Member of management team for Business Unit. Established the first major accounts in Asia Pacific. Part of team

Reporting to Vice President, Region Sales. Developed and managed our mobile phone sales & marketing organizations in Brazil and Chile to become the largest and most profitable markets in the region. Recruited all key personnel for those in-country organizations. Had the overall operational

Led our market units in Southern Europe to achieve leadership positions in the mobile phone market. Managing restructuring of our sales organization and distribution channels in Spain. Successfully closed our first ever order in Eastern Europe. Responsible for the first GSM quotation (Germa