John Robb

Insurance is complicated from every angle. I use UX design, research, and witchcraft to make users' experiences with insurance less overwhelming.

(Contract by Adecco) Strategizing and executing research on news products at Google: Google News, AMP, Google Play Newsstand, and more. Worked closely with Eng, Design, and PMs to prioritize research, develop research questions, and report findings. Planning, executing, and reporting for UX Research studies including: Large-scale remote benchmarking study (50 participants), In-person usability testing, Exploratory concept evaluation & user journey mapping for early product concepts, RITE testing

Plan and execute fast-paced client usability studies and UX strategy on small teams. Scope projects, create moderator’s guides, moderate studies, set up and run the usability labs, conduct qualitative analysis, and develop reports and suggestions based on the studies. - Train new associates on state-of-the-art usability testing labs. - Write posts on relevant UX topics and concepts for the UXC blog to drive client traffic. - Created a sample journey map to show potential clients.

- Managed individual and team projects for startups, agencies, development shops, and B2B companies. - Helped guide the UX process for mobile and web experiences by creating prototypes, wireframes, mobile app UI, and expert reviews. - Clients include Rexel, Fearless Solutions, Ingenuity Design, Pace University, Aislelabs, PDX Marine, Jedwin Media Inc, and Alchemy Learning.

- Created a framework for an enterprise notification system across devices and applications using information architecture, wireframes, and task flows. Created a glossary, a content matrix, and business rules to guide further development of the notification system. - Conducted research on portal UX for the Senior VP of Engineering & UX to aid in a presentation to stakeholders.

- Increased Google Play Store ranking by leading a project to create the first Priceline Google Play store video. Created storyboards, scripts, motion graphics, and film clips while following company style guides. - Assisted in executing the first guerilla usability tests for the Priceline.com android app. - Designed style guides to unify the iOS and Android mobile experiences. Worked with both teams to create guidelines and establish consistencies.