John Ruder

Defined and managed Internet strategy and eBusiness for Jeppesen Sanderson, Inc., a Boeing Company. Created an online strategy for the Jeppesen enterprise. Launched the new corporate web presence (jeppesen.com), backed by a global content management system. Stood up the eCommerce channel (JeppDirect.com) and formed a business team to support a new line of business and drive eBusiness management best practices.

Director of Internet strategy for NASDAQ Corporate Clients Management responsibilities: http://www.nasdaq.net including NASDAQ Online, a financial web portal to support the CEO, CFO, board members and investor relations professionals at NASDAQ-listed companies.

Advised telecommunications clients on Internet strategy and business analysis. Sales force management practices, product mix analysis, venture investment assessment, web site development, business development for RBOCs, CLECs, DSL providers and start-up IP telephony companies.

Drove the development of the computer-telephony component of an award-winning web-based unified messaging platform, ThinkLink. Designed user-interface, created functional specifications, developed a content creation and management system, constructed recording studio, spearheaded quality assurance, served as voice talent. Key role in re-formulation of the company's business plan, financial projections, and the successful procurement of a half million in angle investment.