Jon Smith

Building and leading a multi-faceted team responsible for developing premium online content, optimisation of marketing campaigns and channels, digital media buying, conversion and customer acquisition. Manages product development, business intelligence, design, planning and analytics mechanisms that help drive performance, and ROI for the company’s sales & business development and e-commerce programmes.

Leading and developing the on and offline marketing strategy, social media, internal/external communications and public relations for the world’s largest online poker community and affiliate. Co-ordinating campaigns for 18 language regions and strengthening the PokerStrategy.com brand; leading a team of marketing professionals tasked with lead generation, customer retention, media relations, and communications supporting PokerStrategy.com’s vertical and horizontal business units.

Convert247 specialises in Landing Page Optimisation, Search Marketing and Social Media Management. Empowering brands to design, develop & manage their online conversion strategy. We offer solutions to enterprise companies in the UK, Spain, Italy, Portugal, Germany & France as well as companies looking to expand into those territories through our European website localisation services. Convert247 prides itself on delivering a positive return on investment for each and every client, ensuring conversions 24

Challenged to deliver industry-leading programme. Hand-picked 17-person team from Europe, Asia and South America that scaled and extended “Deenero Cashback,” a pan-European super-affiliate website and toolbar that searches and displays the cashback amount available to customers on over 3.5 million products from domestic and international retailers. Consolidated five target high-growth countries under single leader. Led Deenero marketing, traffic, design and development teams in achieving triple-digit annua

Utilising an in-house development team in Alexandria, Egypt specified and built a website and proprietary consumer-facing photobook software empowering users to create photobooks from their PC. Closed deal with Lightning Source UK and US to print individual consumer orders. Specified and oversaw development of full back-office systems including warehouse management, customer services and API with printers.

Management consultant role on behalf of UK Government Agency in which I was responsible for working with business owners based in Hampshire providing e-business and e-commerce advice and recommendations. Roles included business and strategy planning for multi-lingual websites, website usability studies, marketing plans, SEO and SEM best practice.

Natural/Organic Search consultant for enterprise customers requiring improved Search Engine visibility. Provided ethical SEO solutions and SEM assistance. Clients received SEO audit and recommendations so that they could increase customer and prospect acquisition, improve conversion rates, increase average-order values and drive long-term growth. Also acted as a consultant for Chase Episode One Venture Capital, a $100 Million fund for tech start-ups and early stage investments. Coaching start ups with inte

Conceptualised, developed and launched pioneering small publishers’ marketing company through £800,000 funding from Arts Council England. Devised to champion small UK publishers and provide technical, sales and marketing support, Inpress provided each member publisher with their own fully-transactional website, sales representation into the book trade, a presence at major bookfairs and access to international consumer sales and rights sales. Successfully grew publisher’s revenue while improving margins via

Managed specification and launch of a dynamic online retail store specialising in wooden toys serving the worldwide English speaking market. Drove consumer demand within ‘corporate sector’ through sale of toys to nurseries, schools and surgeries through catalogue sales and direct marketing. Recruited and managed network of sales representatives Successful exit achieved through trade sale.

Challenged to deliver a network of terminals to florists across the UK with supporting software, easy-to-use GUI and a consumer website. Managed 3rd party and in-house development teams and transferred business requirements into technical and marketing specifications. Managed soft-launch of client terminals and assisted directors in preparation of IPO. Closed deal with Lastminute.com for FLEX to be their supplier of floral gifts.

Specification and launch of multi-lingual website to cater for pan-European market. Devised and implemented back office systems to assist supply chain, warehousing and customer service departments. Managed relationship with third party translation companies. Data feeds between Kitbag and 3rd Party translation company via in-house XML application Multi-platform rollout including WAP, Kingston interactive TV, NTL Digital Cable, YES! Television, Telewest and Freeserve TV

Challenged to launch DVD & Video verticals for Amazon.co.uk / fr / de. Built trust, strategic alliances, and managed DVD & Video distributor contracts. Created best-of-breed online marketing programmes for studios and negotiated distributor sourcing deals, significantly increasing profit margin for vertical. Negotiated and launched Amazon UK’s first partner drop-ship programme, reducing costs, and expanding distribution capacity. Development of further categories after launch – including software and sport

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