Jonas Michels

Brand Strategy - Customer Survey - Corporate Identity - Product Ideation - Communication

Brand Strategy - Naming - Brand Cooperation - Product Branding - Show Car Marketing - Design Strategy

Designed and implemented HMI solutions to improve the interaction between customer and future vehicle technologies Developments were part of an upcoming high profile show car which will enforce the brand value of the VW group in the American Market Break new grounds to bring new technologies to strategic user groups and practiced skills in the field of electronic innovation and usability

Development of strategic fundamentals in design for the brands AUDI, SEAT and LAMBORGHINI Identified requirements and analyzed existing product portfolio planning for prospective vehicle concepts Assisted in leading external workshops to create innovative ideas for design DNA by using unorthodox design methods

Helped forge innovative corporate identity for a new business division by applying their technologies Performed company mission to potential clients by presenting innovative product concepts for future business ideas

Identified new market opportunities to help position their brands for long-term value for the company Based on research, designed a business strategy to define future direction for the store brand Universum (Field - Multimedia) Helped articulate that positioning through a clear and codified brand architecture system

Designed Corporate Identity and created new product line for the asian market.

Brand Strategy, Product Design, Communication Theory, Psychology of Marketing, Design Methods, Aesthetics, HMI