Joost Kollöffel

International business development with expertise in IP, patent analytics and R&D strategies. Clients are innovation heavy companies.

Marketing von RightsDirect in Europa

Responsible for the account management of existing customers of Infotrieve and for growing the business in the region I am responsible for; Germany, Austria, Switzerland (German speaking), The Netherlands and Belgium (Flemish speaking). Customers are companies with R&D departments that desire efficient and cost effective information solutions to access scientific content.

Start up of a new business unit at Kenes Group: Kenes Education. Capturing medical information (abstracts, posters and presentations) and making this available online (webcasts, virtual congress) and as online CME. Doctors, medical associations and pharma companies can get access to this valuable congress information.

I am focusing on developing government-specific marketing efforts that include creating strong segment knowledge of the sector's needs and desired outcomes as well as influencing key customer behaviors within that sector. The outcomes lead Elsevier's global sales teams to accelerate revenue growth in this specific segment.

Responsible for sales strategy in the Regional Sales Office North America. I assisted in developing the 5 year strategic plans. Forecasting of product performance. Realigned the regions & territories. Developed added value presentations for large consortia negotiations ($$M). Speaker at customer seminars. Developed & updated sales tools (ROI calculator for backfiles & Ebooks). Part of Sales MT. Received Director's Special Recognition Award 2007. Part of team to reorganize sales organisation.

Market research & sales strategy in the EMEA Sales Office. From May 2001 - Aug 2005 I was responsible to create cases that demonstrate added value of Elsevier's products to universities & governmental research institutes, to indentify sales opportunities and potential customers for subject specific products and to segment our market. I developed heavily used sales tools. Won Elsevier's Innovation Award in 2003. Authored & published a (non Elsevier!) article about changes in the digital library.

In co-operation with medical societies designing their intranet. Based on this producing the specs for the programmers. Implementing the intranet & train the doctors / society members.

Worked in the Scientific Information Department that services the corporate researchers of DSM-Gist (world's largest producer of raw penicillin). My job was to modernise the services that the researchers could enjoy.

Biotechnology, Genetics, Biochemistry