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Joost Verhaard

Angestellt, Head of Marketing, iFLUX
Gullegem, Belgium

Skills

Marketing
Budget Management
Go-to-market strategy
Marketing strategy
Team Management
Marketing Communications
Sales Pipeline
HubSpot
Business Development
Team work
Growth Strategy
Growth Management
Branding strategy
International Marketing

Timeline

Professional experience for Joost Verhaard

  • Current 1 year and 5 months, since Dec 2023

    Head of Marketing

    iFLUX

    Monitoring Groundwater Dynamics iFLUX offers an innovative solution to track groundwater contamination using samplers, capable of monitoring contamination plumes and detecting over 130 validated contaminant types, speed, and volume. These insights accelerate effective groundwater remediation. Additionally, the iFLUX Sensing Solution allows real-time monitoring of groundwater flux. It serves water utilities, dewatering operators, nature organizations, and cities to manage groundwater activities efficiently.

  • 4 months, Aug 2023 - Nov 2023

    Career Break - Home Renovation

    Home Renovation

  • 4 months, Apr 2023 - Jul 2023

    Chief Marketing Officer (CMO)

    Manual.to

    Manual.to makes it easy for companies to easily and quickly collect and share high performance visual instructions. Using our platform, companies build an effective knowledge base of practical how-to guides that combine video or pictures with text in any language and on any device.

  • 1 year and 6 months, Nov 2021 - Apr 2023

    Marketing Director

    THEO Technologies

  • 1 year and 2 months, Oct 2020 - Nov 2021

    Teamlead Marketing

    THEO Technologies

    THEO is the leading provider of universal video playback technologies for online media companies and enterprises worldwide. Our flagship product, THEOplayer, is the Universal Video Player that enables hundreds of leading payTV and OTT service providers, broadcasters, and publishers worldwide including CNN, NBC, Telenet, KPN, and Swisscom.

  • 8 months, Feb 2020 - Sep 2020

    Management Consultant - Marketing, Sales & Change Mgmt

    Minds&More

    Supported management teams in tackling their strategic marketing and sales challenges. Scope: B2C & B2B, European audience * Market research * Budgeting & ROI Analyses * Commercial plan development (Marketing & Sales) Collaboration ended due to the commercial impact of the COVID pandemic.

  • 5 months, Oct 2019 - Feb 2020

    Head of Marketing & Sales

    Cozie (by ENGIE)

    Responsible for Marketing & Sales supervised by the Commercial Director. * Created, Manage & Optimize sales funnel in order to reach KPI targets. * Operational supervision sales team in order to cristalize Sales metrics. * Create, implement & manage new sales products & services. * Collaborate with Commercial Director on Sales plan. * Full ownership of all marketing initiatives which are stated in previous roles at Cozie.be

  • 10 months, Dec 2018 - Sep 2019

    Marketing Manager

    Cozie (by ENGIE)

    Cozie experienced remarkable growth, expanding into a scale-up with 230 colleagues across 6 subsidiaries in just two years. As a result, I was promoted to Marketing Manager to better align with my responsibilities, which include: Leading all marketing activities and strategy Coordinating campaigns with sales and operations Managing budgets, promotional efforts, and brand oversight Driving lead generation and collaboration with product and partner teams for improved services.

  • 2 years and 2 months, Oct 2016 - Nov 2018

    Operational & Digital Marketing Manager

    Cozie (by ENGIE)

    Cozie.be, an independent startup backed by ENGIE, launched with a mission to create a digital service for Energy Home Equipment installation, focusing on heating, sanitation, and climatization for homes, later expanding to B2B. As the first employee, I developed and executed the GTM strategy, led the company and website launch, CRM setup, and overall marketing plan, alongside key operational duties. With Cozie's growth, my role expanded to include rebranding, communication, partnerships, and mkt operations.

  • 5 months, Feb 2016 - Jun 2016

    Marketing Intern EMEA

    SHOWPAD
  • 2 months, Aug 2015 - Sep 2015

    Content Designer

    SHOWPAD

    Responsible for updating Customer Support. Meaning: - Write new customer support articles - Manage all customer articles - Update old customer articles - Build a content management tool

Educational background for Joost Verhaard

  • 3 years and 11 months, Sep 2012 - Jul 2016

    Marketing

    Karel de Grote University College

Languages

  • Dutch

    First language

  • English

    Fluent

  • French

    Intermediate

  • German

    Basic

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