
Joost Verhaard
Skills
Timeline
Professional experience for Joost Verhaard
- Current 1 year and 5 months, since Dec 2023
Head of Marketing
iFLUX
Monitoring Groundwater Dynamics iFLUX offers an innovative solution to track groundwater contamination using samplers, capable of monitoring contamination plumes and detecting over 130 validated contaminant types, speed, and volume. These insights accelerate effective groundwater remediation. Additionally, the iFLUX Sensing Solution allows real-time monitoring of groundwater flux. It serves water utilities, dewatering operators, nature organizations, and cities to manage groundwater activities efficiently.
- 4 months, Aug 2023 - Nov 2023
Career Break - Home Renovation
Home Renovation
- 4 months, Apr 2023 - Jul 2023
Chief Marketing Officer (CMO)
Manual.to
Manual.to makes it easy for companies to easily and quickly collect and share high performance visual instructions. Using our platform, companies build an effective knowledge base of practical how-to guides that combine video or pictures with text in any language and on any device.
- 1 year and 6 months, Nov 2021 - Apr 2023
Marketing Director
THEO Technologies
- 1 year and 2 months, Oct 2020 - Nov 2021
Teamlead Marketing
THEO Technologies
THEO is the leading provider of universal video playback technologies for online media companies and enterprises worldwide. Our flagship product, THEOplayer, is the Universal Video Player that enables hundreds of leading payTV and OTT service providers, broadcasters, and publishers worldwide including CNN, NBC, Telenet, KPN, and Swisscom.
- 8 months, Feb 2020 - Sep 2020
Management Consultant - Marketing, Sales & Change Mgmt
Minds&More
Supported management teams in tackling their strategic marketing and sales challenges. Scope: B2C & B2B, European audience * Market research * Budgeting & ROI Analyses * Commercial plan development (Marketing & Sales) Collaboration ended due to the commercial impact of the COVID pandemic.
- 5 months, Oct 2019 - Feb 2020
Head of Marketing & Sales
Cozie (by ENGIE)
Responsible for Marketing & Sales supervised by the Commercial Director. * Created, Manage & Optimize sales funnel in order to reach KPI targets. * Operational supervision sales team in order to cristalize Sales metrics. * Create, implement & manage new sales products & services. * Collaborate with Commercial Director on Sales plan. * Full ownership of all marketing initiatives which are stated in previous roles at Cozie.be
- 10 months, Dec 2018 - Sep 2019
Marketing Manager
Cozie (by ENGIE)
Cozie experienced remarkable growth, expanding into a scale-up with 230 colleagues across 6 subsidiaries in just two years. As a result, I was promoted to Marketing Manager to better align with my responsibilities, which include: Leading all marketing activities and strategy Coordinating campaigns with sales and operations Managing budgets, promotional efforts, and brand oversight Driving lead generation and collaboration with product and partner teams for improved services.
- 2 years and 2 months, Oct 2016 - Nov 2018
Operational & Digital Marketing Manager
Cozie (by ENGIE)
Cozie.be, an independent startup backed by ENGIE, launched with a mission to create a digital service for Energy Home Equipment installation, focusing on heating, sanitation, and climatization for homes, later expanding to B2B. As the first employee, I developed and executed the GTM strategy, led the company and website launch, CRM setup, and overall marketing plan, alongside key operational duties. With Cozie's growth, my role expanded to include rebranding, communication, partnerships, and mkt operations.
Responsible for updating Customer Support. Meaning: - Write new customer support articles - Manage all customer articles - Update old customer articles - Build a content management tool
Educational background for Joost Verhaard
- 3 years and 11 months, Sep 2012 - Jul 2016
Marketing
Karel de Grote University College
Languages
Dutch
First language
English
Fluent
French
Intermediate
German
Basic
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