Jorge Calleja
Angestellt, Customer Marketing Channel Manager at Diageo / McCombs School of Business EMBA c, Diageo
Mexico D.F, Mikronesien
Werdegang
Berufserfahrung von Jorge Calleja
Bis heute 14 Jahre und 5 Monate, seit Mai 2010
Customer Marketing Channel Manager at Diageo / McCombs School of Business EMBA c
Diageo
Lead the business strategy (Trade Strategy, Game Plan, Category Strategy & Plan) of Diageo ensuring excellence in execution with sales and marketing teams. Define the channel strategy (JUBP), which implies: issues identification and opportunities, definition of the vision and roll of the category of spirits (TBA) for the channel, as well as, the definition of the plan of activities to support Diageo strategies Identify and define the channels, regions and brands investment priorities.
2 Jahre und 1 Monat, Apr. 2008 - Apr. 2010
Customer marketin channel specialist
Diageo
Motivate and inspire all the company areas to develop category plans to reach the channel objectives Create execution standards that respond to insight (deep knowledge) of shopper. Support the strategy development, create activities that satisfy the the consumer, buyer and client needs to reach Diageo objectives in the channel Transform the Brand and channel strategies into activities that helps to fulfill the objectives of the company
Ausbildung von Jorge Calleja
1 Jahr und 10 Monate, Aug. 2012 - Mai 2014
EMBA
University of Texas McCombs School of business
4 Jahre und 4 Monate, Sep. 2001 - Dez. 2005
International Trade
UPAEP
Sprachen
Spanisch
Muttersprache
Englisch
Fließend