José Lucas Lara de Melo

Marketing account manager for the Vodafone Business Partner Markets team, managing projects and relationships for Telco customers across 8 countries. Delivered over 25 marketing projects, such as the creation and delivery of sales enablement assets, video animations, email campaigns, and landing pages. Oversaw the lifecycle of project assets and deliveries, from initial planning and budgeting to final reporting.

- Managed a portfolio of clients, with a specific focus on re-engaging inactive customers, which resulted in the successful reactivation of 5 accounts. - Developed and maintained comprehensive customer documentation, including tutorial updates and FAQs, resulting in a 6% decrease in recurring support tickets. - Designed and executed an email campaign (Mailchimp) initiative to streamline the onboarding process and reduce customer's first transactions.

- Developed end-to-end event planning for a monthly agenda of training sessions for executives in diverse fields - Used data-driven strategies to improve turnover and customer base engagement by curating relevant themes and topics, successfully increasing paid training revenue by 12,5% - Negotiated and finalized 7 high-value partnership contracts in sponsorship sales - Maintained relationships with keynote speakers, sponsors, and the account management team