Jose Alvarado

• Involved in the development and presentation of strategy & value propositions for the digital ecosystem and loyalty platforms (APAC) • Developed a feedback structure and strategy for a Proof-of-Concept launch in Thailand • Supported regional management reporting (SAP CRM & PowerBI) • Built and managed a collaborative platform for regional use • Onboarded and assisted international interns

• Conducted market research for European and local partners • Designed and prepared primers for foreign export companies • Assisted with the formulation of services • Developed contact databases

• International industrial group project with cross-cultural collaboration • Planned and conducted qualitative and quantitative market research to understand local and foreign youth travel behaviors • Developed digital communications plan for destination marketing

Cross-cultural buyer behavior, international marketing research, strategic global marketing, global brand management, export marketing, B2B and key account management, integrated marketing communications, luxury marketing management Dissertation focused on Consumer Acceptance of Innovations

• Marketing (International: Brand Management, Research, Strategy), • Entrepreneurship (Innovation, and Creativity Management), • Sales, and Negotiation

Economics, Project Management, Marketing, Operations Management, Business Development Had a group industry project wherein my team designed, produced, marketed, and sold our own product: a convertible bag (tote - backpack). In this team, I was the lead in terms of marketing topics.