Joseph Grillo

Responsible for defining key new product features, and design and front-end development of those features. Led new feature launches for AI-based updates and company team directories. Led customer research that defined marketing positioning, revised customer journey map, and established key customer profiles.

Defined the design system to be used across Figma and Ruby on Rails by designers and developers. Led an effort to migrate the application to a token-based style framework.

Responsible for digital products, tools, and features for H-E-B's procurement team. Led a new team to build tools for better cost management. Led a team to build a next generation assortment optimization application.

Led a team of grocery retail consultant designers. Created RevUnit's customer centricity playbook. Established frameworks to map and track client and agency business objectives. Managed key account relationships. Led design strategy for key clients. Consulted clients through internal digital transformation efforts.

Consulted and assisted clients with prototyping, testing, and validating early-stage product ideas. Designed and developed marketing websites and web-based application for clients.

Responsible for the brand identity, marketing, product design, front-end application, and overall go-to-market strategy.