Joshua McCormack

Steering a multifaceted team of 8-10, encompassing creatives, developers, and account managers. This position allowed me to spearhead projects across a broad spectrum of industries, including tech, finance, government, property, and sporting retail, showcasing our versatility and adaptability. My leadership was instrumental in delivering a wide array of projects—from print, app design, and web development to branding, video production, events, and environmental design.

Co-founding Yosh Cycling marked a significant chapter in my career, venturing into the entrepreneurial world with a focus on cycling apparel. As the creative mind behind the brand, my responsibilities spanned across branding, marketing, e-commerce, and garment design, coupled with rigorous product testing to ensure the highest standards. This role provided a unique vantage point from the client's side, enriching my understanding of the business intricacies and cultivating agility and a broad skill set.

At Cassette I held the position of Senior Designer, focusing on branding within the property sector. My tenure here involved working on several high-profile property developments across the Australian market, managing projects from their strategic inception through to production across print, environmental, and digital platforms.