Josko Pekovic

I leveraged data analytics to optimize digital marketing strategies, enhancing campaign effectiveness and ROI. My focus on SEO optimization resulted in a total increase of approximately 548.5% in website visits, growing from 7,484 in 2015 to 49,490 in 2024. I developed and managed targeted email marketing campaigns that generated qualified leads and contributed to increased sales inquiries. I coordinated comprehensive digital marketing initiatives, ensuring cohesive messaging and branding.

I executed marketing campaigns that increased brand visibility and audience engagement across multiple channels. By managing the social media strategy, I achieved a significant increase in followers and improved community engagement. I also implemented email marketing initiatives that resulted in click-through rates between 20% and 30%, enhancing customer outreach. Additionally, I analyzed marketing performance metrics to refine strategies and optimize future campaigns.

In my role, I developed and produced a variety of content, including training videos and presentations, which significantly improved internal communications and engagement. I enhanced visual storytelling through video editing and graphic design, and created 2D animations for promotional materials, contributing to brand awareness efforts. Additionally, I collaborated with cross- functional teams to ensure that all content aligned with organizational goals.

Delivering comprehensive branding and website solutions, focusing on creating distinctive visual identities, designing strategic marketing materials, and developing user-centric web experiences.

Diploma in digital marketing planning and management

Courses in art and digital design

Courses in art and digital design