Juan Carlos Garcia Gomez

Managing, supervising and motivating a team of 7. Take ownership of the brand and develop the Brand Strategy for our products in the international market. Liaison with the marketing department for international firms (Raymarine, Mastervolt, Lowrance, to name a few) coordinating the marketing strategy. Development and execution of 2 International e-commerce and 4 national e-commerce. Full range of Marketing Mix. POS and retail marketing strategy.

Managed Senior Accounts with all our international clients. Conducted a Business-to-Business strategy and increased the productivity through a quality focused and organized planning of actions. Improved the development, planning and organization actions. Control and budget estimation for the development of projects.

Improved the quality in the planning, development, coordination and execution of marketing campaigns and product launching as well as events. Executed and presented final results from every project through ROIM reports. Managed the production, sales, and design departments, increasing the production of the company by 18%. Transformed and implemented an obsolete marketing-online strategy into a well established, functioning tool. Managed all marketing communications, and dealt with ATL and BTL.