Juan Castillo

Development and execution of marketing and communication strategies. CRM integration, business development and customer acquisition. Digital and inbound marketing, SM strategies and CTA email campaigns. Design of branding content, infographics and creative campaigns for business communication. Implementation of new processes, such as full digital invoicing conversion. Training and coaching of cross-functional staff. Strategic coordination with our international offices in Cyprus and Singapore.

International marketing consultancy, sales execution, business development, marketing project management and art direction.

• Financial management and control of containers vessels & crew accounts (>10 M cashflow). • Reconciliation of balance sheets, including cash, financial and commercial accounts. • Oversight for costs allocation, budget compliance and transactions processing. • Monitoring liquidity planning, management fees and G&L. • Administrative risk assessments and preparation accounts close according to GAAP. • Analysis and evaluation of potential business opportunities and new clients.

Financial management of Container Vessel, overseeing cost allocations and accounts consolidation. Accounts payable and accounts receivable, cash flows, P&L, Balances, Risk assessments, etc. Supporting the process of monthly and quarterly consolidation and reporting of financial results. Business reporting and strategic planning assistance.

Executing and coordinating B2C product marketing campaigns across Andalusia (southern Spain). Supervision of cross-functional teams up to 15 members. Implementation of brand strategies for the campaigns according to Marketing-mix and budget compliance. Coordination of samplings activities, point-of-sale performance, road shows and events. Building brand awareness and new customers acquisition. PR and corporative communication for local business and customers.

Bank teller operations and credit reviews. Customers service and international clients management. Conducting cold visits and cold sales for new business acquisition.

Creation, execution and coordination of B2C/B2B new marketing campaign across Andalusia (southern Spain). Leading a sales team up to 12 persons. Business development, building of brand-awareness, sales performance and customer acquisition. Supervision of events, trade fairs and roadshows Identifying and monitoring existing and potential competitors, establishing partnerships and implementing adequate strategies for new markets landing.

Supervision and execution on-site of new product promotional campaign (B2C & B2B). Leading promotional and commercial teams up to 10 persons. Implementation of branding strategies, samplings performance, road shows and promotional activities through HORECA channel and points of sale. Brand representation, customers acquisition and business development. Coordination of logistics and purchase negotiations.

Blended program for commercial and marketing management.

International business cases International Marketing Business negotiations

Marketing, Commercial management Accounting, Economics