Judith Henrichsmann
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Judith Henrichsmann
Build, optimize, and scale effective marketing campaigns for a diverse range of initiatives (e.g., revenue generation, user sign-ups, and strategic investment) across local and global search networks Identify and test new growth opportunities to deliver on CPA goals
Planned, implemented, optimized performance campaigns (Google, Bing/Yahoo); Analyzed and optimized Google Shopping campaigns; Strongly supported the introduction of a new campaign management tool directly with team lead; Set up paid mobile marketing campaigns to drive app installs; Identified and implemented new formats of sponsored content e.g. Outbrain, Taboola
- 1 year and 1 month, Oct 2013 - Oct 2014
Studentische Hilfskraft
Institut für Anlagen und Systemtechnologie, WWU Münster
Supported research within healthcare and 3D-printing projects
- 4 months, Apr 2014 - Jul 2014Henkel AG & Co. KGaA
Projekt Seminar // Social Customer Relationship Management
Developed a Social CRM program based on qualitative and quantitative research
- 4 months, Apr 2014 - Jul 2014
Research Seminar // Mobile Advertisment
Institut für Wertbasiertes Marketing, WWU Münster
- 4 months, May 2013 - Aug 2013
Consulting - Energy and Natural Resources
KPMG WP AG
Evaluated the profitability of a power station and conducted strategic recommendations
- 6 months, Oct 2012 - Mar 2013
Brand Building Home and Personalcare
Unilever Deutschland GmbH
Developed a brand launch strategy including extensive brand and competitor audits
- 3 months, Jun 2012 - Aug 2012
Associate Consultant
Batten & Company
Developed of a comprehensive customer value strategy
- 3 months, Feb 2011 - Apr 2011
Customer Service
Boveleth Fashion GmbH
Advised international clients on the fall collection 2012
- 2 months, Mar 2010 - Apr 2010
Marketing Vertrieb Divison Metall
A. Würth GmbH&Co. KG
Designed and arranged sales brochures
- 1 month, Jul 2009 - Jul 2009
Projektmanagement und Buchhaltung
Bosch Solarthermie GmbH
Ausbildung von Judith Henrichsmann
- 4 months, Sep 2014 - Dec 2014
MBA Program
John Molson School of Business - Concordia University, Montreal, Kanada
Marketing Management, Organizational Behavior, Management Consulting
- 1 year and 10 months, Oct 2013 - Jul 2015
Business Administration
Westfälische Wilhelms-Universität Münster
Major: Marketing | Minor: VWL | Masterthesis: Acceptance of Mobile Payment Solutions
- 6 months, Aug 2011 - Jan 2012
Business Administration
Tongji University Shanghai, China
- 2 years and 11 months, Oct 2009 - Aug 2012
Business Administration
Westfälische Wilhelms-Universität Münster
Entrepreneurial Innovation, Strategic Management, Unternehmenskooperation, Marketing
Sprachen
English
C1 (Fließend)
German
C2 (Verhandlungssicher / Muttersprachlich)
French
B1-B2 (Gute Kenntnisse)
Chinese
A1-A2 (Grundkenntnisse)
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