Dr. Giovanni Quaglino

Soluzioni personalizzate per ottimizzare la gestione e i risultati di marketing sui nuovi media: - social media marketing - web analytics - email marketing - search engine marketing - search engine optimization

- Development of an external reselling structure, according with the commercial strategy I defined (web agencies, marketing and communication agencies, media centers, adv and P.R. studios, marketing consultants); - Organization of professional courses target to marketing managers, about theories and techniques of new media & 1to1 marketing, and methods of selling / up-selling / cross-selling tools for high value B2B web services; - Development and management of advertising and marketing activities for SitoV

Online Marketing Manager (E-Shopping) at Factotus S.r.l. (Now Shop.it S.r.l.) - Analysis of competitive dynamics for the hi-tech B2C market in Italy - Analysis of the positioning & marketing strategy compared to the competitors one - Development of marketing and commercial activities to gain market share; - Development and management of advertising and marketing activities: copywriting & visual design, direct-marketing, b2b accounting, media accounting, promotional & advertising coordination, email marketin