Julia Götz

•Conduct netnographic research for Fortune 500 brands •Create marketing collateral •Strategic prospect identification/segmentation •Operated as the lead point of contact for any matters specific to prospects •Built and maintained prospect relationships •Helped to identified and grow opportunities within market research territory and collaborated with team to ensure growth attainment

•Developed and tested online survey using Qualtrics software as part of a crowdsourcing project •Consulted project head on feasibility and survey distribution

•Consulted Elate staff on campaign strategy for key client Kony, Inc. •Translated pitch materials to fit German market and pitched German targets •Advised on PR strategy for German market including messaging and cultural particularities •Provided insight on German media spectrum and hierarchy within target publications to increase outreach effectiveness

•Managed logistics for prospect and client events •Conducted qualitative and quantitative research to support pitch teams •Performed proactive outreach •Localized and translated English content into German as part of a project for Google Retail •Managed the awards and media relations program of the Text100 brand

PR-related tasks: •Worked on the following accounts: Dropbox for Business, Cisco Service Providers, Cisco Collaboration •Assisted account teams to prepare for client meetings •Provided research and administrative support to account teams •Developed media lists and pitched German media Marketing-related tasks: •Coordinated awards and speaker programs •Conducted research for marketing initiatives and new business pitches

•Performed market research and competitive analysis to assist in current projects and branding •Developed and maintained lengthy media spreadsheets to track publicity opportunities and contacts •Managed media and guest check-in and escorted talent to press rooms at red carpet events, e.g. The Golden Globe Awards •Wrote press releases and media pitches •Compiled press breaks and clips for client wrap reports

•Conducted qualitative content analysis of German films to assess prevalence and portrayal of characters on screen •Interpreted film content in regards to profanity, gender equality and cultural differences The study results were featured in The New York Times, Washington Post, LA Times, Newsweek and continue to receive traction among high-profile publications. Our coding lab - the Media Diversity & Social Change Initiative - was spotlighted on Nate Silver’s FiveThirtyEight.com.

• Conducted primary audience research on Strategic Public Relations program and competitive analysis of leading PR graduate schools • Developed social media strategy, reassessed and consolidated existing accounts based on research • Continuously monitored social media accounts and created website content aligned with digital strategy • Authored news feature to promote the new Annenberg building

• Assisted JMPR staff in media center • Provided background on auto show and displayed products/technology to on-site German media • Contributed to German coverage in high-profile automotive magazines and national outlets (e.g., Autobild.de, auto motor und sport, Spiegel.de)

• Provided literal and analogous translations of German sources into English. Translations were part of the research of New York Times and LA Times bestseller "Operation Paperclip: The Secret Intelligence Program that Brought Nazi Scientists to America".

Major: Communication studies Minor: Business Administration and Economics