Julian Diaz

As CMO, my role is to develop and implement the Marketing strategy and build a brand that will establish Skynamo as the undisputed global leader in field sales management.

As CMO, my role is to develop and implement the Marketing strategy and build a brand that will establish Skynamo as the undisputed global leader in field sales management.

Responsible for developing and implementing the Marketing & PR strategy that supports Business, Product and Sales strategies, defining and communicating the positioning of the brand, ensuring consistency of brand communication across all channels, achieving and maintaining visibility in the marketplace, generation of sales leads and tracking and reporting of marketing effectiveness.

I worked as a Marketing & PR consultant supporting sales and marketing teams at 3 technology companies with strategy development and market positioning, development of value propositions, development of collateral, drafting and distribution of press releases, and development of marketing campaigns focused on building brand awareness or lead generation. One of the companies I consulted for was Relate Technologies, which was acquired by my current employer, Principa Decisions in November 2014.

Head of Marketing for Relate Technologies and Qorus. Relate Technologies is a SharePoint Centre of Excellence providing SharePoint implementation and support services. Qorus is a SharePoint Document Automation enabling the rapid generation of customised, complex documents, such as sales proposals, financial reports, HR contracts, and welcome kits.

Part-time Marketing Manager at leading fleet management solutions. Focused primarily on boosting PR initiatives and building analyst relations. Re-developed Website to focus more on lead generation. Oversaw team of 3 in day-to-day marketing operations.