Julian Klewes

Tasked with business turnaround following founder insolvency - business transformation - restructuring - digital marketing (d2c) - brand marketing - e-commerce

Working at Henkel SMU (Strategic Marketing Unit) - Leading a team of 15 seasoned associates in the area of Digital Strategy, Data, CXP/AR, Website, eCommerce, Community Mgmt and Digital Marketing for Henkel Beauty Care - Accountable for Global Digital Strategy, Digital Marketing and eCommerce - Harmonization of projects, people and processes in Digital Marketing across brands & markets - SMU interface for Henkel dx, Global Media and Markets

Working at COTY HQ in Amsterdam, responsible for Media (Strategy & Planning) in the Americas, Asia and Pacific Region

Responsible for building strong, integrated media (ATL + BTL) and digital solutions with the brand leadership teams to help transform COTY media into world leading, data driven, ROI focused activities that build brands and drive sales across all three business segments and media channels (ATL + BTL). Part of the global Growth & Digital function, responsible for the German speaking markets, Germany, Austria, Switzerland.

Tasked with leading the Digital Acceleration & Transformation of Mars Petcare consumer brands in Germany (a.o. Pedigree, Whiskas, Sheba, Cesar, Dreamies, Perfect Fit, etc) - Direct report to Marketing GM - Developing & leading digital strategy, roadmap & turnaround project - EU-wide digital upskilling of marketing associates - Simplifying digital agency landscape - Initiating and steering digital marketing media & production budget shifts based on derived digital strategy

Sr. Digital Marketing Manager bei L'Oréal Deutschland im FMCG-Bereich auf der Marke GARNIER. Verantwortlich für alle Kategorien Digitales-Multi-Channel Marketing für alle Kategorien - Media, Kampagnen, Search, Social, Blogger Akademie, Strategie, Budget, Agentursteuerung.

Digital Marketing Manager bei der FMCG- mass market brand L'Oréal Paris. Verantwortlich für die "hair category" Marken im Bereich Styling (Studio Line, Elnett), Hair care (Elvital) und Coloration (Excellence, Casting Crème Gloss, Préférence) sowie übergreifend verantwortlich für alle Kategorien im Bereich Social Media (Facebook, Twitter, Youtube, Instagram, Tumblr, G+, Pinterest, Soundcloud), Newsletter-Marketing und CRM (Privée Kundenclub), Budget, Agentursteuerung.

Digital Brand Strategy, Digital Marketing cross-DHL (Corporate Communications)

DHL Corporate Communications & Sustainability - Asia Pacific, Eastern Europe, Middle East & Africa (AP & EEMEA) - Auslandsphase

Creation of digital assets, project management and development of microsites

Graduation thesis and work experience in Corporate Communications - Thesis topic: Communication Controlling in Example of First Choice Communication (Return on Investment of a Group-wide Communications Initiative)

Market research, planning and execution of digital activities for different highly ranked (celeb) sites with global traffic of more than 1.5-2 mio / daily unique visits; SEM, SEO, Design, Programming, Marketing, Advertising

Worked on different accounts (IBM, Oracle, EPP, etc) on a variety of PR topics and in parallel wrote a university report combining work and academia in a 100+ pages paper. Topic: Change Management Evaluation

Research assistant for the IDEFICS study, designed to run for five years, commenced in September 2006 under the coordination of the Bremen Institute for Prevention Research and Social Medicine. The study is funded by the European Commission under the 6th Framework Programme.

Digital Expert, development and implementation of Intranet and Agency website. Cont' administration function and freelance projects

MBA Communication & Leadership, an economics degree programme with a specialisation in the field of communication management. [Note: 88/100, 1.7] Thesis: Integrated Marketing Communication (IMC), Komplexität und der Marketing Management Prozess

Comprehensive Entrepreneurship and Innovation and Society

General Management, Accounting, Controlling, Change Management, HR, International Marketing, Communication, Business Studies, International Business Studies, Business Administration; Thesis on Communication Controlling (cum laude 1.0 - 10/10)