Juliana Abud

Planning and monitoring the communication of the corporate and consultants websites. Close relationship with the sales, education, events, recognition areas to define strategies. Agency management from opening briefing, creation, deadlines, and also management of tech agency with programming and publishing . Management with the global and regional teams of digital tools, such as apps, innovation projects, etc. Leadership in a global project to create a new website and new e-commerce for the sales force.

E-commerce management for Esteé Lauder for MAC, Jo Malone London, Clinique and La Mer. Acting with a commercial area to define calendar and actions. Communication management of the websites of the 4 brands and creative agency; from opening a briefing and creating assets to approve in programming and publishing. Management in projects of new technologies and innovation with the global team, as for example an interactive live within Clinique's own website, where users can buy in real time showed products.

Management of digital performance campaigns with optimizations, A / B testing, reports and learning application with the agency. After a change in my role within the e-commerce team, I was also responsible for managing the creative agency and creating digital campaign, email marketing calendar, CRM, website layout and hotsites. Responsible for website update and acting with the Product team for page creation and promotions.