Juliana Loh

Beijing City Weekend Magazine Food & Art Editor - Write, edit and organise listings for the dining section of the bi-weekly city entertainment magazine. Plans for a viral cooking show underway.

• Conceptualising 360 campaigns for BMW and MINI China and Asia; responsible for launch event concepts, TVCs, print, direct mailers, viral campaigns and guerrilla marketing. • 360 concept campaigns for International pitches for BMW. • Proofreading Chinese/English copy translations.

• Write and conceptualise BTL Sony Ericsson campaigns for new mobile phone launches. • Write and structure consumer/dealer guides, phone manuals and brochures. • Website concepts for internal incentive programmes and monthly motivational emails.

• Conceive, organise and edit editorial content for FAB magazine. • Brainstorm and execute International projects to increase the social standing of Benetton’s brand. • Pioneer team of writers that conceptualised and maintained Benetton’s corporate blog. www.benettontalk.com • Collaboration with fellow international resident artists on various video, graphic projects for exhibitions and broadcasting. Research and put together of contents for Colors magazine - produced and funded by Benetton

• Conceptualise, write and edit advertorials for fashion/beauty clients. • Conceptualise and write editorial supplements. • Assist Sales & Marketing team on pitches and presentations. • Cast and direct photo shoots with art director.

• Conceptualise creatives for web, direct mailers and print campaigns. • Write and edit advertising copy, marketing collaterals. • Client development; innovative custom client-based advertising solutions. Clients: The Arts House, Singapore, Singapore Symphony Orchestra, Singapore Dance Theatre, TVmobile Singapore, Singapore Institute of Architects, Prudential (Asia Pacific)

Literature, Intercultural theatre, French