Juliane Gonzalez

Responsible for Visilab’s brand strategy and image, and all marketing and communication activities, 8 direct reports • Brand strategy development and execution • Marketing communication plan, 360° campaigns and budgeting • Media relations, CSR, corporate communications & employer branding • Creative design management and production (internal resources/external suppliers) • Strategic project management and ROI maximization • Co-responsibilities: Sales (shop + online), traffic, budget, NPS

Management of all marketing and brand communication activities for the Visilab brand in Switzerland: • Marketing communications: 360° campaign and project management, off-line media strategy definition, public relations. • Brand management: Corporate identity guidelines for in-store, internal and external communications, concept store project, store openings and renovations.

Supervision and coordination of marketing and brand communication activities for Switzerland: • Marketing communications: Cross-media communication activities; product, service and brand oriented communication plans and messages • Development, positioning and marketing management of a sub-brand of the Visilab Group

- Project management for marketing, events & brand identity projects - Integrated marketing services: marketing communications, multilingual content development, copy-writing, editing, proofreading and translations

- Brand promotion and top level merchandising for national and international clients - Account and project management - New business development

Mutterschutzvertretung