Diego Rosero

Campaign Marketing Manager Lead at Ionos Group, overseeing product performance oriented marketing campaigns across brands like Ionos, Strato, and others. I lead a team to optimize acquisition costs, maximize ROI, and increase product visibility through data-driven strategies tailored to each brand's market.

As functional Head of Product Marketing for Small and Medium Business (SMB) products across all markets, I led a senior team of three to craft and execute product communication strategies, optimize customer touchpoints, and drive successful go-to-market initiatives. By aligning marketing strategies with business objectives, I ensured our efforts resonated with SMB audiences worldwide, driving engagement, adoption, and revenue growth.

Led all marketing operations and strategy for Ionos in Spain, overseeing the country roadmap and establishing local partnerships. Acted as the focal point for press requests and other local stakeholders, ensuring strong relationships and local brand presence.

I led a team, where we was responsible for planning, developing, implementing, and managing the overall digital marketing strategy, campaigns, and projects for various global clients. Additionally, I spearheaded the creative concept development for digital campaigns.

As Senior Account Director & Digital Concept Lead, I specialized in driving new business acquisition by leveraging strategic insights to create impactful proposals. Played a key role in expanding the client portfolio as part of the new business acquisition team. Successfully positioned _crsd as the CRM agency for mobile.de, a significant milestone for the company.

As the Account Manager for Honor/Huawei in Germany and Western Europe, I orchestrated social media strategies to amplify brand presence and engagement across diverse markets. Moreover, during my tenure with eBay, I managed CRM and Direct Marketing initiatives spanning Latin America, Russia, and the rest of the world, leveraging targeted approaches to drive customer engagement and retention.

Einkauf, Traffic-Management und Optimierung von Online-Produkten, Projekt-Management, Kreieren von Kampagnen, Abteilungs-/ Projektkoordination während Entwicklungsprozessen.

Verschiedene externe Kommunikationsaufgaben, Web-Design, Ausbildung des Personals und externer Kommunikationsassistent, Kampagnen-Design und kontinuierliche Beratung.

Multimedia communication specialization.