Juliane Ospina Valencia

• Manage strategic key accounts across Germany, customer acquisition • Develop commercial strategies based on sell-through analysis • Collaborate closely with Marketing, Merchandising, and Customer Service to deliver premium brand execution. • Drive seasonal forecasting, assortment planning • Use KPI reporting and Power BI to identify opportunities and improve commercial performance. • Strengthen customer relationships through strategic account development and regular business reviews.

• Managed a regional network of franchise partners, driving commercial performance and operational excellence across multiple stores. • Partnered with Store Managers to improve sales, guest experience and brand consistency. • Used KPI analysis to identify opportunities in productivity • Collaborated with Marketing, Visual Merchandising and Merchandising on launches and seasonal campaigns. • Led showroom strategy and trade fair presentations, strengthening brand visibility.

• Led space planning, branded space optimization, and VM strategies, driving sales growth. • Managed showrooms to improve product presentation and customer experience. • Built strong client relationships, fostering loyalty and repeat business • Supported key accounts, optimizing profitability through assortment planning, execution • Conducted KPI analysis to boost sales and operational efficiency. • Executed marketing plans to enhance brand visibility and sales.

• Led and motivated retail teams to achieve sales targets and deliver exceptional customer service. • Executed promotional campaigns, contributing to a 25% sales increase during key periods. • Resolved customer inquiries, ensuring high satisfaction and loyalty. • Led marketing events to boost brand visibility and drive foot traffic. • Ensured smooth operations through clear communication with internal teams, HQ, and customers.

• Successfully opened the Frankfurt flagship store, recruiting and developing the store team. • Maintained operational excellence while supporting a second location in Salzburg. • Increased sales by 30% through store refit and visual merchandising optimization

Mitarbeiterführung und -qualifizierung