Julie Cassius de Linval

Material Mafia is a social business start-up that aims to supply creative activities while revalorising industrial waste. As the project leader of a team of 4 international students, we helped this early staged company to participate in the ongoing Darboven Foundation Price by providing it a deeper business analysis. I specifically focused on the market analysis to quantify the Berlin market in order to identify measures for price policies, advertising and promotions that would help securing first clients.

Stylus is an innovation and research advisory firm providing business insights into a broad range of industries. As part of an international team, I worked on a project aiming to provide recommendations regarding the use of social media in the automobile market focusing on 16 brands active in Europe. This 3-month study showed in particular that successful social media marketing strategies always induce a major brand engagement to create an active and dynamic online community of followers.

The group France Médias Monde brings together the leading French world news TV and radio stations with international news. Managing a contracts portfolio worth up to 10,000€, I drafted legal documents in both French and English, and provided operational departments with legal advices as well as assistance in the negotiation of contracts. I also contributed in improving the legal unit work with standard contracts basis that eased to settle new collaborations with partners.

BV Caraïbes was a small company based in Martinique distributing a new generation of fertilizers of vegetable origin. As a sales assistant, I participated in launching the product into the market. I helped to organize products presentations in garden centres or agricultural fairs and informative meetings for potential local partners.

Intensive general management programme taught over two countries (London, UK/ Berlin, Germany) including two professional consultancy projects. > Marketing, Finance, Accounting, International Management, Economics

Erasmus Exchange Program