Julie Schmitt

Current responsibilities include identifying and designing the organization's strategic and long-range ebusiness goals, and developing the Internet/extranet strategy. Tactical responsibilities include website development and implementation, email and search marketing programs, paid search campaigns and supervising two assistants. Julie coordinates effort across all IT functions to support company's business strategy, as well as coordinating online with offline marketing.

Primary responsibility for Internet strategy, design, content for web sites including incorporating GUI features, ecommerce and online databases. Responsible for the design and development of direct electronic marketing, tracking results, list server as well as customer acquisition and retention. Additional responsibilities included development and maintenance of ECommerce database, shopping functions, system administration and site search.