Alexander Wende

Founded and lead BLCKMTTR LTD., an independent design studio specializing in UI/UX, design systems, digital products, art direction, branding, and print. I work with clients worldwide on long-term freelance assignments and selected projects, collaborating with product owners, marketers, developers, agencies, and stakeholders. Services span concept and visual direction through UX/UI, responsive design, documentation, brand and campaign assets, implementation handoff, and ongoing support.

Delivered a freelance assignment for Tchibo through BLCKMATTR LTD., supporting the responsive relaunch of web and mobile products. Built an accessibility-ready Figma design system with semantic tokens, responsive grids, WCAG AA standards, and flexible component libraries. Created UI/UX designs, prototypes, navigation, product tiles, the Robusta documentation platform, and a new animated icon set. Collaborated with product owners, researchers, developers, and typography specialists in agile workflows.

Delivered a dedicated freelance UI/UX assignment for MEDIFOX DAN by ResMed through BLCKMATTR LTD., focused on scalable design systems and responsive web and mobile products. Built and maintained an Angular Material-based system in Figma with components, modules, tokens, global styles, and responsive layouts. Improved consistency through token and style overhauls, documented standards in Frontify, applied WCAG accessibility, and collaborated with developers and UI/UX designers in Kanban workflows.

Worked on a long-term freelance assignment for MEDIFOX DAN GmbH by ResMed, later continued through BLCKMATTR LTD. Supported marketing and product teams across corporate design, branding, campaigns, events, presentations, landing and product pages, and digital assets. Expanded brand and product design systems, guidelines, icon sets, and UI patterns; redesigned web and iOS screens for Stationary and Ambulatory products. Collaborated with marketing, sales, PR, product owners, developers, and stakeholders.

Worked with Chrono24 on a long-term, project-based freelance assignment spanning campaign concepts, on-site modules, landing pages, email design, motion assets, and UI/UX. Expanded components within the chrono24.com design system and developed the global Q4 2022 campaign, including key visuals, landing pages, and motion assets. Also designed the Watch Match web app concept, Watch Market Index UI, icons, pictograms, and digital marketing materials in collaboration with internal teams.

Worked as Digital Art Director and UI/UX Designer on Tchibo’s responsive e-commerce redesign, translating a brand refresh into scalable digital products and systems. Developed online guidelines, a pattern library, responsive grids, themed components, and an extensive icon system across navigation, home, category, service, and product pages. Collaborated with product, development, agencies, and stakeholders, supported usability testing, mentored designers, and presented concepts in German and English.

Worked part-time as a freelance Art Director and Designer for nearly 10 years across UI/UX, design systems, branding, identity, print, packaging, and illustration for B2B and B2C clients. Led projects from consultation and concept to wireframes, prototypes, guidelines, websites, and production, while directing teams and presenting remotely. Built brand foundations for around 12 startups and worked with agencies and corporates across Europe, the US, and Asia-Pacific. Published 7 books and received 3 awards.

Worked as Art Director and Designer for Factor and clients including Satisfyer, COR, RE/MAX, HPM, Klauberg, and Hamburg Commercial Bank. Developed rebrandings, corporate identities, digital brand systems, campaigns, websites, events, presentations, and CI guidelines. Led art direction for photography, icons, and illustration, created UI/UX concepts with international teams, presented in German and English, coordinated external partners, and mentored junior and mid-level designers.

Worked as a freelance Digital Art Director and UI/UX Designer for Tchibo across e-commerce and digital products. Designed the new store finder, landing pages, onsite ads, and a sale category redesign that improved conversion. Led the mobile and desktop redesign of Tchibo Travel and created key visuals for a major 2017 flash sale. Evolved online brand guidelines, pattern, grid, and icon systems, collaborating with product, UX, development, marketing, brand, and travel teams in agile workflows.

Completed a three-month freelance assignment at Hamburg-based FMCG agency Mirbach Schmolzi, focusing on packaging design, branding, and visual execution for consumer goods. Developed concepts, packaging refreshes, layouts, brand explorations, and pitch materials in a fast-paced team environment. Key projects included the Händlmaier Organic Mustard packaging refresh, the Sodasan rebranding and packaging redesign pitch, and design work for further FMCG brands.

Worked as Senior Media Designer and Lead Designer, translating senior management’s vision into a company-wide redesign, website, CI guidelines, and market positioning. Developed and maintained brand systems across digital, print, internal communications, events, HR campaigns, and trade fairs. Led art direction for photography, icons, and illustration, collaborated across teams, mentored designers, and created branding for two game launches. Presented concepts and results to senior management in English.

Worked as Lead Designer across online and offline brand communication for B2B and B2C clients. Developed visual concepts, identities, key visuals, campaigns, packaging, trade fair graphics, presentations, and digital and print assets. Led projects from creative direction to final execution, provided art direction, and coordinated freelance copywriters, photographers, designers, and developers. Presented concepts and outcomes to stakeholders from mid-level management to C-level.

Worked across conceptual and corporate design, branding, advertising, print and screen, packaging, and B2B/B2C communication. Developed brand identities, key visuals, campaigns, packaging, trade fair designs, presentations, and digital assets, including image retouching and manipulation. Supported projects from concept to final execution, ensuring a consistent visual language, and presented design directions and outcomes to stakeholders from middle management to C-level.

Worked across branding, corporate design, advertising, and print, with a focus on visual identity, catalog design, and campaign communication. Developed concepts, logos, key visuals, layouts, print assets, and premium furniture catalogs from mood boards and shoot preparation to final production. Key projects included Schüller’s rebranding, translating its shift from mid-market to high-end kitchens into a refined visual language across catalogs, campaigns, and sales materials.