Justine KREBS

• Adaptation and development of POS and CRM campaigns. • Local implementation of pricing, offers, and products range. • Creation of communications for POS materials and personalized CRM mailings. • Provision of all required merchandising materials for all shop configurations. • Supervision of stores regarding all trade marketing issues related to campaign development. • Coordination and alignment of various interfaces. • Analysis and evaluation of campaign results based on predefined KPIs

• Manager of a portfolio of 35 HMSM stores. • Managing and training 3 promoters. • Ensuring brand visibility: monitoring of shelf space allocation, promotional display, negotiation of merchandising implementation. • Sales development in Alsace through marketing tools, merchandising strategies, and promotional campaigns. • Preparing and conducting regular client meetings to establish long-term relationships and provide category expertise. • Analysis implementation of action plans to achieve sales objectives.

• Communication to office and field teams. • Analysis of results and implementation of action plans for the sales teams. • Relay and animation of sales incentives and challenges results. • Development of Sales Force tools (according to needs). • Tracking of merchandising and promotional orders from sales representatives using ECOS. • Management of the annual survey on tools for the sales force, analysis, and recommendations.

• Conducted evaluation of international customer satisfaction and identification of needs for action plans in markets. • Contributions to the development of concepts to improve customer satisfaction and implementation of action plans. • Preparation of presentations for regular reporting to management within headquarters in Stuttgart and management within the markets. • Organization of events and workshops for Market responsibles to increase the know-how on customer satisfaction.

• Support of the operational management of the Zuffenhausen Porsche Shop. • Acted as the point of contact for queries, advice and specific requests of customers. • Logistical planning and organisation to ensure the on-site store was always stocked, orders were placed just-in-time and the range of products of Porsche was constantly available. • Induction and training of trainees. • Planning of internal events for Porsche.

• Site inspection with clients and initial consultation for their required events requirements. • Complete detailed planning of all stakeholders within the processes required for coordination and execution of the events. • Support of the event on-site. • Follow up processes after events included invoicing, customer satisfaction and feedback.

This internship served as an introduction to the Automobile industry and what kind of services and products Mercedes-Benz offers. • Handling, tracking and analysis of customer payments. • Support of salespersons. • Customer satisfaction was ensured through sales/service follow ups and advertising schemes. • Active participation and organization of the S-Class product launch.

Marketing