Kanza Fatima

• Leading growth and incentives for darkstores, marketplaces, and B2C delivery. • Maintaining vertical profitability with sustainable growth using forecasting models like Avg. Basket predictor.

• Led marketplace strategy, optimizing revenue (+7% Avg. Basket Value & +55% DF rev) and reducing incentives burn (-83%). • Collaborated on launches, saving 10M+ MoM, improving UX. • Launched new categories, set up procedures, SOPs. • Managed marketing spend, achieved highest re-order rate (55%) through subsidy model. • Led gamification, boosting engagement and generating Non-Commission Revenue. • Collaborated on Non-Commission Revenue strategy, creating synergized partnerships.

• Created Subsidy Forecasting Model, reducing subsidy costs by 60% (€0.47 to €0.18/order) in 1 month. • Developed DF simulator to predict revenue growth based on changes across regions, time-stamps, and days. • Managed Acquisition & retention, Optimized budget spends, implemented life-cycle journeys. • Pilot projects for new verticals, led initiatives with regional teams in user segmentation & search optimization. • Oversaw P/L revenue headers & explored additional revenue sources.

• Led dCoins rewards program, driving 11% of active users (+6% target). • Revamped Regional Flash Sale, increasing repurchase rate. • Achieved 40% retention of 30-Day New and Repurchasing Buyers (+2% target). • Led growth of Daraz's Private Labels, increasing MoM GMV and sales by 34%. • Oversaw New User Journey, executing CRM automations.

• Oversaw nationwide acquisition, devising plans for growth and profitability. • Managed bad debts and cash limits for supply, recovering $5000 monthly. • Developed driver onboarding site during COVID-19, facilitating registration and meeting acquisition targets. • Led supply-side CRM (Braze), implementing life-cycle journeys for new and existing users. • Improved supply retention and NPS, increasing new supply retention from 50% to 65% through early retention/churn plan.

• Monitored acquisition performance, strategizing for growth and profitability. • Led supply-side product launches, optimizing growth and activation rates. • Analyzed growth hacks, improving supply activation from 45% to 60% and reducing cost per activation. • Managed supply NPS, implemented CRM campaigns resulting in a 420% increase in response and record-high NPS.

• Helped setup retailer-based channel in Islamabad which contributed 18% of city's new acquisition within 1 quarter of launch. • Designed SOPs for Careem's Query management system that led to 15% decrease in duplicate contact rate at franchises. • Managed Referral Campaign, increased supply activation rate from 50% to 70% in 2 months through campaign optimization. • Launched Driver Loyalty Program's Pilot, which improved monthly retention rate of supply by 8%.