Karim Zaghloul

Leading the Berlin tech office to create an outstanding product Setting up company vision with C-levels and ensuring clear communication to the team, goals and objectives Setting up the product roadmap with the product team to align with company set goals Features design, prioritization and analysis Conducting and setting up a/b tests Hiring and scaling the Berlin team with highly qualified enthusiasts Budget Management Overseeing marketing activities ensuring efficient budget spending of +ve ROI

Leading the product team to build up a Strategy-RPG game Star Squad Set product strategy, monitoring product schedule & prioritizing backlog to meet KPI targets & -deadlines Directing company vision for new titles and trends through market research and analysis Creating engaging and highly monetizable offers & designs Driving successful trends in monetization & retention features into production KPI analysis to identify & implement new design features & product improvements

Managing Angry Birds Epic Creating retention & monetization structure for 2 products, Angry Birds Evolution & Sacred Legends Spreading the monetization culture in creating games across the company Creating viral, engaging and highly monetizable ideas & designs. Driving successful trends in monetization & retention into production. KPI analysis to identify & implement new design features, product improvements

Managing 3 Social Games on Facebook, iOS & Androis Dealing with developers and modifying each product roadmap accordingly. Defining the key product features, business targets analysis, competitor analysis, cross marketing leverage, reference markets, positioning, product economy. Responsible for the product marketing activities, game mechanics and pricing Defining and implementing the retention strategy via CRM actions in close collaboration with the marketing team.

Constructing the basis of the Operations team with the Operations director for the MENA region. Managing The Smurfs & Co, and The Smurfs & Co Spellbound: -Enhancing the game social features and guerrilla marketing to acquire over 1.6 million users without any marketing budget. -Setting the communication plans and events for the Facebook community increasing users’ engagement. -Price localization based on each market standard, increasing conversion% and ARPU.

-Managing 3 titles achieving profitability -Leading and hiring 3 teams of associates product managers, game/community managers -Prioritizing features implementation -Setting & Approving the live service events planning -Analyzing KPI metrics to understand users' behavior. -Introducing new content to optimize users' LTV