Karin Heinrich

- CPT portfolio - CPT = Customer Procedure Tray = Independent support for OR sets: strategy development, project management, planning, forecasting, pricing, launches, preparation of offers, ensuring delivery capability, measures for the product life cycle - Cooperation and participation in meetings, trade fairs and congresses - Technical support of hospital staff, customers, sales teams, customer support and supply chain

- Portfolio management with product launches - Marketing communication with newsletters, mailings, new media and organisation of events, congresses and workshops - Customer acquisition and key account management - Negotiations with internal and external suppliers - Training and instruction of customers (surgeons, OR staff) as well as field and office staff

- Develop and implement strategies, concepts and projects for the product life cycle of Surgical products (Power Tools, Saw Blades, Cement. Cement Mixing Systems) - Product launches and sales growth of Surgical products - Technical support of surgeons and OR staff in the OR - Organize and conduct congress and workshops for customers and employees - Create training, advertising, webinar and online materials - Manage loan instruments and support logistics - Controlling of marketing and sales budgets

- Responsible for the top-selling product line in the hospital business - Planning, implementation and controlling of marketing concepts - Realise product launches - Compile and control marketing and sales budgets - Create online training, e-learning-tools and image concepts - Communicating product knowledge to customers and employees

- Plan, realise and control marketing concepts and budgets - Ensure product launches and supply readiness - Communicating product knowledge to customers and employees

- Product Management - Telephone marketing (sales) - Area sales manager