Dr. Karin Kirchner

Leiterin externe und interne Kommunikation von EY Schweiz

Corporate and Crisis Communications

Coordination of 32 countries for corporate and internal communications, media spokesperson, executive media interviews, briefing of executives, development of corporate messaging and position statements, writing of releases, speeches, corporate social responsibility, brand communication projects, all media websites in Europe (called media bureau), global integration. Managing a team of two and supervising several agencies.

Corporate, brand and product communications for Chevrolet in Europe. Examples of corporate topics are: sales successes, investments, production announcements, leadership changes, brand positioning and development. Product communication programs, including launches (ride and drive programs) for European media.

Corporate spokesperson, corporate media relations, event management, financial communications, media training of executives, executive interviews and briefings, strategic planning, evaluation, crisis communications and preparedness

Project management, road-show and event management, European PR-program management for advanced propulsion systems, editorial bureau for multi-brand product media information, research, Guest professor at University of Zurich and FH Vienna for Public Relations and Communications

project management and implementation of CRM- and leads management processes; set-up process of leads and customer Siebel database, process integration of database, direct mail, internet, managed call-center and fulfilment agency;

European internal consulting position including project management, internet and intranet projects, managed European media content analysis project (agency supervision and budget responsibility) for all brands, global surveys, recommendations, planning workshops, change management, goal-setting and evaluation

Taught graduate level courses, organized conventions, published papers, supervised consulting research project, coordinated PR-activities of the institute

Integrated Communications: Database marketing, financial communications, sales promotion, direct marketing, advertising, public relations, consumer behavior, finance, international marketing (Kotler)

Integrated corporate and marketing communications

Study focus on public relations and communication management, journalism, mass communication, English, organizational communication, interpersonal communication, advertising and business administration