Karoline Scheiber-Woolley

Angestellt, Senior Sector Manager, Advantage Austria
Bis 2022, Digital Marketing level 6 diploma, CIM Chartered Institute of Marketing, Cambridge Marketing College
London, United Kingdom

Fähigkeiten und Kenntnisse

Sales
Business Development
Sales & Marketing
Key Account Management
Sales management
Distribution
Account Management
Partner Management
Team leadership
Sales strategy
Market penetration
Retention Marketing
Influencer Marketing
Google Analytics
CRO
Content Management
Marcom-Management
Media agency
Campaign Management
Marketing
Marketing Campaigns
Advertising Campaigns
Strategic planning
Management

Werdegang

Berufserfahrung von Karoline Scheiber-Woolley

  • Current 4 years and 10 months, since Aug 2021

    Senior Sector Manager

    Advantage Austria

  • 9 months, Nov 2020 - Jul 2021

    Head of Marketing Communication

    Thames Skills Accademy

  • 1 year and 6 months, May 2019 - Oct 2020

    Head of Marketing

    City Cruises Ltd.

    Summary of responsibilities & achievements • Integrated multichannel marketing planning, management, and optimisation • Strategic influencer partnerships • Agile E-commerce management • Efficiency management of online and social media campaigns • Stakeholder reporting on tends and commercial results of marketing activities

  • 3 years and 4 months, Feb 2016 - May 2019

    Head of Sales and Marketing – Partnerships

    Discover the World Marketing

    Summary of responsibilities & achievements • Growth, penetration and retention strategy; planning to optimisation stage • Development and management of strategic partnerships • Management of international and remote teams • Stakeholder reporting on trends, benchmark, and potential analyses

  • 7 years and 7 months, Aug 2008 - Feb 2016

    Partnership and Marketing Manager

    Austrian National Tourist Office

    Summary of responsibilities & achievements • Key account management and budget funding • Cross-departmental campaign and budget management • Business development and retention management • Prospecting and planning of strategic products

  • 10 years and 1 month, Aug 1998 - Aug 2008

    Marktmanagement

    Kärnten Werbung GmbH

    Summary of responsibilities & achievements • Customer profiling and planning of integrated strategic campaign • Product development based on research of target-group needs and wants • Destination management within MICE segment • New market development based on strategic alliances

Ausbildung von Karoline Scheiber-Woolley

  • 1 year and 3 months, Nov 2020 - Jan 2022

    Digital Marketing level 6 diploma

    CIM Chartered Institute of Marketing, Cambridge Marketing College

  • 4 years and 4 months, Sep 2014 - Dec 2018

    Professional marketing level 6 diploma

    CIM Chartered Institute of Marketing, Cambridge Marketing College

    Marketing planning process - B Managing marketing – C Project management in marketing - C Mastering metrics - C Driving innovation – B

Sprachen

  • German

    C2 (Verhandlungssicher / Muttersprachlich)

  • English

    C1 (Fließend)

  • Italian

    B1-B2 (Gute Kenntnisse)

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