Mag. Katarzyna Münnich

PR Consultant, Social media campaigns, blogger on Italian Alps www.snowiswhite.pl, www.facebook.com/snowiswhitesnowiswhite Translator EN->IT, PL<->IT, ES->PL, ES->IT

- define PR strategy - run PR campaigns (digital & print media); - manage media crisis; - prepare press releases & video content; - act as a spokesperson for the bank; - organize press conferences; - build relations with media and management of the bank; - collaborate with PR and advertising agencies; - monitor effectiveness of PR communication; - create content for bank's social media; - run internal campaigns; - support Media International in UniCredit (till 06/2017); - manage office budget;

- analyze business performance and prepare business strategies; - analyze market trends and competition; - set and analyze realization of budgets (KPI's); - track and explain deviations in Retail Division’s performance; - lead benchmarking studies in collaboration with external consultants (McKinsey, Finalta), - control results of the Bank’s subsidiaries, - analyze product/project profitability;

Project on co-financing projects with EU support by UniCredit Group banks in CEE, sponsored by Head of UniCredit Group banks in CEE. Project within UniQuest managerial program. Achievements: definition of EU Units concept, its strategy, products, budgets and communication strategy.

- prepare sales campaigns

Executive Assistant/Translator/Interpreter to Italian speaking Member of the Board

training re. managing people

international programm, trainings re. managing people

strategic analysis, strategic planning, marketing, internaltional marketing, people management, budgeting

European Masters in Conference Interpreting - interpreting from Spanish and English; stateges at the European Commission and the University of La Laguna (Spain)

Italian language and literature (with Spanish as the 2nd language); major: communication and translations in business; 2003/2004 Erasmus at the University of Bologna